The iPhone 5 faces three different pricing levels as its release date ticks down and the iPhone 4S looks at whiffing altogether once the public realizes it never existed.By Apple’s own words hints that the iPhone could be more affordable in the future.
Sources expect that Apple will release minor update to iPhone 4, dubbed with the iPhone 4S, and major update alongside the major iOS 5 calling it iPhone 5.
“With Nokia and RIMM struggling,” he writes, “the time is right for Apple to aggressively penetrate the mid range smart-phone market (i.e. $300-500 category) to dramatically expand its [total addressable market] and market share.”
As Whitmore sees it, an iPhone 4S that is unlocked, priced around $349, and comes with a pre-paid voice plan would “drive significantly greater penetration” into an addressable market that has grown to include 1.5 billion potential customers in 98 countries, two thirds of whom prefer pre-paid plans
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